CASE STUDY / 03IN DEVELOPMENT
E-COMMERCE / BRAND SYSTEMBUILD THE SYSTEM.
THEN OPEN THE STORE.
Wandering Bodega is being designed as a scalable commerce operation, not a pretty checkout page.
PROJECT STATUSFOUNDATION ACTIVE
BRAND
CATALOG
COMMERCE
BUILD
THE REAL PROBLEM
The storefront is the visible part. The catalog system is the business.
With a handmade and custom product business, the hard part is not drawing a homepage. The hard part is creating a repeatable structure for products, variants, inventory, images, categories, search, pricing, and publishing that can still make sense when the catalog gets large.
VISUAL EXPLORATION
Multiple directions before committing the brand.
COMMERCE BLUEPRINT
What has to exist before hundreds of products can.
01PRODUCTName, story, price
→02VARIANTSSize, color, options
→03MEDIAPhotography, detail shots
→04INVENTORYAvailability, SKU logic
→05DISCOVERYCategories, search, filters
→06PUBLISHStorefront + fulfillment
PROJECT BREAKDOWN
Foundation first. Storefront second.
PRODUCT DEFINITION
Define what can be sold, how products are grouped, what variants exist, and what information every item needs before publishing.
BRAND EXPLORATION
Test typography, color, storefront attitude, cultural cues, and how the Wandering Bodega identity should feel without turning into a theme park.
CATALOG ARCHITECTURE
Plan categories, variants, inventory, photography, search, filtering, bulk product workflows, and room for hundreds of items.
COMMERCE SYSTEM
Structure the storefront around product discovery, checkout readiness, repeatable merchandising, and operational maintainability.
CONTENT PIPELINE
Create a repeatable process for names, descriptions, pricing, imagery, variants, and publishing so catalog growth does not become chaos.
PRODUCTION ROADMAP
Move from brand and catalog structure into the full storefront build only after the operating model is ready.
Brand and commerce architecture are being established before production build.
That gives the finished store a better chance of staying manageable as the catalog grows.
BACK TO
VIEW ALL WORK →